BIG MAILS:
An Easy Start To Mail Order!


Listing names of Big Mail Requestors, and sending out packages
of Big Mail is an easy way to get your start in the business of
selling by mail.

There are a number of mail order operators pulling in an easy,
extra thousand dollars a month, by what you'd hardly call work -
doing nothing more than receiving money for advertising a list of
people's names interested in receiving Big Mails, and sending out
envelopes stuffed to overflowing with Big Mail.

Regardless of where you live - your age - teenager or senior
citizen - man or woman - there's no reason you can't do the same
- pull in an extra thousand dollars a month, with the same idea.

Getting started is not as easy as turning on a water tap but
then your initial investment will amount to practically nothing -
And the requirements upon your time shouldn't amount to more than
a few hours a week.

First, let's define the market - Who wants Big Mails, and why
they want it? Big Mails are wanted or should be wanted, by just
about every person in business, especially those involved in
selling a product via the mails, in order to keep himself abreast
of who's doing what, how they're doing it, the new offers being
made and the newcomers to the business. The reasoning is because
of the time and postage saved by automatically receiving all of
this information, as opposed to writing and mailing letters to
each individual offer you see that arouses your interest, not to
mention the time saved in searching through all the different
publications to discover these things. Some people -the dreamers
and the lonely - like to receive Big Mails simply for the sake of
having mail delivered to them every day. There's no sure way of
determining which of your Big Mail Requestors these people are -
so you just forget about it, and send your Big Mails to everybody
on your list.

Besides, the actual number of people in this category are fewer than you might suspect.

Now, let's define what's inside a Big Mail Package you or your
buyers - Big Mail Requestors - will be receiving in the mail...
Generally, you'll find a least one, but usually several
publications: ad sheets, tabloid mail order newspapers, and an
occasional news letter. The rest is almost always a collection
of various product advertising circulars. At least two of these
circulars will be from the person sending the package to you in
the first place.

Many, if not most of the beginners in this business, first get
their name listed as a Big Mail Requestor, on as many Big Mails
Wanted lists as possible. They then save the mail they receive,
and once a week, every other week, or once a month , they stuff
their accumulated Big Mail into individual envelopes and send it
to the names on their list of people who have paid to be listed as
Big Mail Requestors.

Don't forget - All Big Mail suppliers always include at least
a couple of two-sided circulars of their own. These are usually
Commission Circulars - product advertising circulars, sometimes
provided by a prime source or distributor with a blank space on
the reply coupon for the dealer doing the mailing to rubber stamp
his business name and address. More often than not, the
distributor furnishes the dealer with "camera ready" copies of
circulars to use. The dealer takes these C/R's to a quick print
shop, and has several thousand copies made up with his business
name and address imprinted on each circular.

Every time you send out a package of Big Mail, always include
two advertising circulars of your own - circulars that may
interest the recipient and cause him or her to send to you for the
product or service offered.

These can be commission - dropship - products, or products
that you have devised, produced and are selling.

Incidentally, the best way to go with commission circulars is
to ask for or get a camera-ready copy of the original, and have a
large quantity of them printed locally with your name in place of
the supplier. This will save you hours of very boring work
entailed in rubber-stamping your name on several thousand
circulars. If for whatever reason it's too expensive to get your
circulars printed locally, then check around for a printer who
does business by mail, and will make your circulars for you with
your name and ad dress on the ordering coupon. Also, it will
almost always pay for you to have the printer fold your circulars
for you before he ships them to you - he can do it all in about an
hour, while it could take you a couple of days to a week or longer
to fold 5,000 circulars yourself.

You can include as many product circulars in your package of
Big Mail as you want, but... It's been proven time and time again
that three very good - outstanding - circulars, all related to the
same idea, bring back more responses than an envelope overflowing
with circulars. What I'm saying is that a circular inviting the
recipient to send for Book #317, "How to Make Money Writing &
Selling Simple Information," plus a circular or Book #365,
"$50,000 a Year from Mail Order Ads," will pull far more inquires
 than 10 or 12 different circulars inviting the recipient to
send for a mixture of related items.

The reason is quite simple - After about 3 circulars, you
begin to overwhelm the recipient with opportunities. In reality,
he'd like all of the books you're offering, but he only wants to
spend so much and therefore he's faced with a decision of which
ones to send for - and more often than not, he ends up not sending
for any of them.

Including a mini-catalog listing of your offerings is quite
different, and generally acceptable to most people receiving big
mail packages, or product advertising in the mail. Generally,
this is regarded as not so much loose paper and something they can
hang onto for a while and maybe order from, much the same as they
order from a Wards or Sears catalog.

When you've got your name listed on a number of lists as a Big
Mail Requestor, and after you've got a steady supply of this kind
of mail coming to you, start placing ads of your own in some of
the larger circulation ad sheets and other mail order publications as a Big Mail Supplier.

For ideas on ads to use, glance
through any mail order publication and come up with one you think
will bring the most replies in.

Now you're on your way with the basic plan and "know-how" for
a fast start as a Big Mail Supplier.

In order to expand your big mail operations into a real money-
making business, compile a list of magazines, newsletters, mail
order tabloids and ad sheets.

Then draft a letter to these publishers, advising them that
you can supply them with several hundred prospective subscribers
each month. Explain that your prospects come from responses to
national advertising, which you run at no cost to them, the
publishers... Go on to explain that your national advertising
offers Free Trial Subscriptions to the nation's leading money-
making publications, and that you feel your list will be
incomplete without his publication...

Sweeten the pot further by detailing how you'll be sending the
names and addresses of these fresh prospects on peel 'n stick
labels - that these mailing lists will be long to him on receipt -
and that you encourage him to copy them for follow up mailings...

You charge each of these publishers $100 a year for this
service, and even when you have 100-150 signed, keep looking for
and attempting to sign more publishers. Don't ever stop
soliciting publishers, and go after the biggest as well as the
very smallest of them...

With a number of accounts signed and paid, you place an ad
such as the following, in several national publications:

FILL YOUR MAILBOX WITH OPPORTUNITY! World's leading Money-
Making publications Free trial subscriptions $2 for
processing to: (Your name & address).

When the responses to your ads come in, type the names and
addresses onto "master" sheets or put them into your computer
system as respondents to your advertising. Sometime around the
15th of each month, copy your masters onto the number of customer
sheets of labels you need, and send them out. You bank the money
from your advertising respondents.

One hundred publishers times $100 each means $10,000 per
year... A minimum of 200 respondents to your advertising each
month means another $4,800 per year... And then, by contracting
with a reputable list broker such as Group One Communications,
2321 NE Dixie Highway, Jensen Beach, FL 33457 - to handle the
rental of the "Hot" names you accumulate each month, you should be
able to double or triple these figures... And $30,000 income your
first year in the Big Mail business is nothing to "cry about" at
all!!!
Meanwhile you've got all these new prospects, to whom you can
send your own sales materials... You can also expand your
services and become a subscription agency, a publications
distributor, or even a mail order publications Advertising Agency...

You could compile, publish and sell directories of
newsletters, tabloids and ad sheets... Directories of Mail Order
Association... Mailing lists of people wanting Big Mails... or
mailing lists of people wanting Commission Circulars.


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