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HOW TO MAKE BIG MONEY
WITH YOUR OWN
BUSINESS FINANCING SERVICE
If you've been wanting to get into something that
doesn't
require all of your time, yet could give you an income
of $100,000
per year or more, a Business Financing Service is
definitely
something you should consider. This is the kind of
business that
requires no special education or even a storefront
office; won't
take much of your time, yet offers more prestige, power
and fast
earning potential than just about any business
opportunity
available to the ordinary working person.
The average net profit of people in this kind of
business is
$75,000 per year, before taxes. Most began on a
part-time basis,
operating out of their homes. Within a short period of
time,
varying with expenditure of time and effort, most have
luxurious
professional office suites with many clients from all
over the
country calling and asking for help. Perhaps best of
all, this is
a business you can operate with nothing more than a
part-time
secretary/bookkeeper, a telephone, and business cards.
There are many facets of this kind of business, which
involve
bringing lenders and borrowers together for venture
capital,
operating capital, expansion capital,
and of
course, mortgages of all
kinds. Concerning mortgages, look at it from this point
of view:
Almost every building in the country - homes, office
buildings,
factories, apartments - has a mortgage on it, and
somebody is
making some really big commissions bringing together the
people
wanting the money and the people wanting to lend the
money.
A business financing or money brokerage business is the
ideal
sideline business for real estate brokers, sales persons
involved
in business sales, investment brokers, attorneys,
accountants, and
retirees from almost any occupation. This is definitely
one of
the truly recession-proof businesses that actually seems
to
flourish in times of tight money.
YOUR POTENTIAL MARKET:
Each year, more than 10 million business loan
applications are
filed with the banks in this country. It is not uncommon
for
these banks to be working on more than 250,000 business
loans each
week, in amounts ranging from $25,000 to well over a
million
dollars. About 65 percent of the loans actually granted
by the
banks are short-term commercial loans; only about 25
percent are
for longer terms, with fewer than ten percent granted
for
construction projects.
It should then be obvious that the banks in this country
are
neither speedy nor generous in giving loans to the
beginning or
small business entrepreneur. Such business people
usually ask for
loans of longer duration than the banks are willing to
grant. It
is easy to see that in a beginning business, smaller
installment
payments will reduce pressure on the borrower, and allow
him to
put more of the profits back into the business. In most
cases,
these small business owners need much more than the
banks are
willing to allow without all kinds of guaranteed
collateral. And
that, of course, is the reason why people needing money
for their
business success turn to business financing consultants,
which
provides you the opportunity for success in this field.
You'll find that beginning or small business persons are
always on the lookout for professional business
financing
services. They always seem to need more money than they
have
available, and they never seem to get quite the help or
satisfaction
they seek from the banks.
The pressing
need for more capital
is not something that plagues only the beginning or new
business.
It is an ongoing need in almost every growing business
also. In
fact, the need for a continuing input of new money is a
necessary
part of the growth cycle of every business. Generally,
the
"little guy just doesn't have the extra cash from last
year; he
does not have the money it takes to set up a stock
market program;
and he doesn't have the time to devote to (or he doesn't
want to
attempt to "sell" his friends) an investment program in
his
business.
Sometimes these small business people will talk with
their
accountants, lawyers or stockbrokers and ask them to
help in
finding people with money to invest. Most accountants,
lawyers
and stockbrokers are in touch with clients who have
money they are
willing to invest in growing businesses, or people with
"sure-
fire" money-making ideas.
Whether these professional people do or do not have
special
clients with money to invest in special "deals" is of no
consequence. The important thing is that these people
are always
being asked by someone if they know of a source of
money, or if
they know of someone who can locate an investor for
them. With
this in mind, and once you're set up in business, it
will behoove
you to contact these people - the accountants, lawyers,
and
stockbrokers in your area - to get to know as many of
them as you
can, and to leave your business card, so they will be
aware of
your services.
THE SERVICES YOU'LL PROVIDE:
Generally, the money broker or person operating a
business
financing service will work with his or her clients in
putting the
loan application package together in such a way that it
will
receive favorable consideration by the lender. You'll
have the
names, addresses and telephone numbers of lenders from
all over
the world, people and firms interested in investing in
all kinds
of different business ideas and for virtually any amount
of money.
When you have a complete loan application ready for
presentation,
you'll select the lenders or firms interested in that
kind of
business or investment. Either send or present the loan
application package to them. One thing is most
important: When
you present a loan application package to a lender, be
sure to
have the date and time of your presentation certified by
a notary
public. When you send a loan application to a lender, be
sure to
certify the mailing of your package with the Post
Office.
Once you "open your doors" for business, there will be
no
shortage of people coming to you for their money needs.
The
problem will be electing just the requests you know,
logically,
stand a reasonable chance of approval. Everybody wants
and needs
money; once you announce that you can get loans for
people who
need them, you will be overwhelmed with requests. It
will be up
to you to utilize your time, expertise, and effort
according to
the greatest profit potential.
SETTING UP YOUR BUSINESS
You can start from the kitchen table in your home if
necessary. You'll need a telephone and unless you have
someone to
act as a secretary, you should employ a telephone
answering
service. You can probably get by with a telephone
answering ma
chine, but because you're dealing with money, it's
important that
you project an image of success (and a telephone
answering machine
quickly identifies you as being a one-person operation).
In addition to a telephone, you will also need business
cards.
These, of course, should be of a fine quality (this is
not a very
large expenditure). They, should simply state your name,
followed
by the name of your services - Business Financial
Services. You
may list your phone number in the upper left-hand
corner,
something such as "Money for Every Need" in the lower
right-hand
corner, and of course your name and firm name centered
in the
middle. Assuming you are working out of your home, once
you have
moved into an office, you would certainly want to make
new cards
showing your business address.
It wouldn't hurt to have a calculator, a typewriter, and
at
least a small file cabinet as you set up your business.
But just
as people got along before without these amenities, you
can make
do until you can afford this equipment.
Once you are organized in a work area and with the
basics for
operating your business, the next move will be to get
the word out
that you're ready to offer your services to people
needing money,
and for people who are willing to invest. This means
advertising,
visiting, making contact in some way with both the
people needing
money, and those wanting to realize a profit in the
process of
lending their money. And don't forget - often those who
do not go
with you for one reason or another may supply you with
fine
referrals.
The more you advertise and talk to people about your
services,
the more successful your business is going to be. So
first of
all, we suggest you run an ad in the classified section
of your
local newspapers. It might read like this:
MONEY AVAILABLE! Business start-ups, expansion needs,
construction loans, cash-flow problems. Call 123-4567.
You should run such an advertisement in as many of your
area
papers as you can afford, every day, for at least a
month. This
means that you'll have to have an advertising budget,
with the
money either coming in (or available) to meet these
costs before
you even contract to run your first ad. (This is part of
the
necessary planning that has to be done before you
actually open
for business.)
At the same time you're running the ad inviting people
to come
to you for their money needs, you should also be running
a daily
ad such as this one:
$350,000 NEEDED! Will pay maximum interest.
Growing business, excellent profits and tax benefits.
Call 123-4567.
Now the purpose of the first ad is to build your list of
people wanting money - needing loans that you can
process. The
purpose of the second ad is to build your list of
investors in
your area with money to put into some of these business
proposals
you get from the first ad. Obviously, you'll get more
people
wanting to borrow money than people with money to
invest; but once
you begin running these two advertisements, you'll be on
your way.
When you place your first ads, start checking and
following up
on similar ads you see running in your area newspapers.
Usually,
they will be listed under "Financial Loans Wanted," or
"Money to
Loan." However, don't neglect to check the "Business
Opportunities Wanted" classification as well.
When someone calls in response to your "Money Available"
advertisement, who ever is acting as your secretary
should get the
name of the caller, the name of the business, the
telephone
number, amount of money needed, kind of business, and
most
appropriate time for a consultation. This can be handled
most
efficiently with preprinted telephone message pads. So
you simply
collect information from all these incoming calls, look
it all
over and start making your call-backs.
Basically, your call-back conversation should sound
something
like this: "Hello, John Jones? This is Mr. Money Broker
returning your call about money for business financing.
I
understand that you're looking for about $100,000 in
order to set
up an auto tune-up shop. You stated that you are already
pretty
well organized with a business plan and location, and
that you
feel you have pretty good collateral. That's very good.
Before
we talk any further, however, I'd like to tell you a
little about
our company.
"We represent a number of large lending organizations
for
business financing, as well as a number of private
investors who
are looking for new ideas and businesses to invest in.
Their
primary requirement, of course, is that they be assured
of getting
their money back, but further that they will make money
from such
an investment.
"What I do is work with you in preparing your loan or
investment package so that it will be attractive when it
is
presented to prospective lenders. It is very important
that your
proposal be complete and in the proper order. It is also
of the
greatest importance that it "look good," and "sell" the
people it
is taken to. The prospective lender must feel confident
in
granting you a loan or investing in your business. Once
we've got
your presentation together, I then take it to some o f
my lending
or investment sources and work toward obtaining you the
money you
need.
"As I'm sure you're already aware, it's most important
that
your proposal be prepared properly, and presented to the
people
who are in a position to give you the money you're
asking for. I
work with you to see that your proposal is the best my
people have
ever seen, and then I take it to the people who have the
money and
are looking for a good investment. For this, I require a
$100
brokers retainer fee. I then go to work on your specific
money
needs. What we need to do now is set up a time and date
for me to
meet with you so that I may review your proposal. Would
tomorrow
morning at 10:00 be all right with you, or would 11:00
be better?"
The important thing is to be in control of this
telephone
conversation; to tell the prospect only what you want
him to think
about; and to sell him on the idea of getting on with it
by paying
the brokers retainer fee of $100. Only after you have
collected
that, of course, will you start to work on evaluating
his plan and
getting him the money he needs.
When you go to see your prospect, you'll need to have a
printed "broker's agreement" ready for him to sign at
the time he
pays the retainer fee. An example of a basic or simple
broker's
agreement is shown here.
(Feel free to use the following form as a pattern for
your own
agreement, or you may even want to cut it out, paste it
up, and
have your printer run off a supply for you. If you do
cut out and
use the form, you will of course place your business
name ,
address and telephone number in the space "Your Name and
Address"
at the top. Also, be sure to block out the instructions
on the
signature lines.
YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE
The undersigned, __(Borrower's Name)__ , hereby appoints
__(Your Name)__ as his Agent, and authorized him to
submit to
lenders financial data and information supplied by the
borrower
for the purpose of the lender making a loan or
investment direct
to the undersigned. The undersigned agrees to pay to
__(Your
Name)__ a fee of _____% of the amount of the loan or
investment
obtained. The undersigned hereby pays to __(Your Name)__
$_________ as a non-returnable fee for time involved in
appraising feasibility of the loan requested. This fee
is
separate from any other fees due if loan is obtained.
Date________________
Borrower__________________________________
Once you are organized and rolling, you'll find that
most of
your day-to-day income will be derived from the
packaging of loan
applications. Once your client has signed the broker's
agreement
and given you his check for the retainer fee, you'll be
helping
him to get his loan or investment proposal together.
This is the
first thing to do, and you HAVE to do this regardless of
any forms
your client has already filled our, or anything he may
have done
relative to a loan proposal.
First give your client a detailed list of information
he'll
need to have within his loan or investment package.
Because
requirements do change from time to time, you will want
to give
your client the most up-to-date requirements in this
regard. Go
to several of the banks in your area and ask their loan
officers
for a copy of their loan application forms. Use these
forms as
your guide in making up the detailed list of
requirements you will
use in working with your client. If you need additional
assistance, write one of the several organizations
listed at the
end of this report.
When you have the package put together and ready for
presentation
to a lender, take it back to your client and brief him
on how
to present it to prospective lenders, and generally you
would give
him the names and addresses of the people you feel will
be most
likely to listen to his presentation. He makes the
presentation
to the local prospects, and contacts your other possible
sources
by mail. If he needs further help from you, you would
charge him
a per-hour counseling fee, plus consulting charge for
any special
or extra time spent working with him.
Overall, you should position yourself and your service
to the
client in order to collect a "finders fee" of 1/2% to
10% of the
amount of money actually loaned to or invested in his
business. A
flat fee of $100 to $250 as a broker's retainer fee for
helping
him with his loan presentation when he does most of the
work - an
outright fee of 1% for the total preparation of his
presentation
package - and a consultants fee of $50 to $100 per hour
for any
additional time expended on the project. These are your
"bread
butter" services that will establish you as a
professional, and
keep you in business until you score with a big
commission from
perhaps a million dollar loan. You have to involve
yourself in
these services, because they'll make the difference
between your
going broke or really succeeding in the money brokering
industry.
Indeed, you'll become more efficient with each
experience with
a client. You'll soon recognize which proposals to
concentrate
your attention on, and of course, which ones to scan
briefly and
hand back to a loan seeker. The more you deal with money
professionals, too, the sharper you'll become - and
consequently,
the more money you will make. Money professionals know
what types
of loans are possible or likely from each of their
different
funding sources; thus, they'll present only those having
the best
chances of success. You will quickly become well versed
in the
current lending and investment trends, and acquainted
with the
lending rates and requirements of your loan sources. As
you
review, assist and put together each of the
request-for-money
proposals, your knowledge will improve your ability to
package
specific requests, and to "sell" a loan proposal. Just
keep in
mind that every time a loan is approved, or when one of
your
sources decides to invest in a client's business, you'll
be taking
a financial cut right off the top.
Right here I'd like to assure that you don't have to be
either
a financial genius or a super sales person. All you
really have
to know is how to put together a proposal properly, and
acquire a
list of sources interested in lending money or investing
in a
venture to obtain a profit.
You'll find that most of the borrowers you sign to
assist in
finding money for are unaware that they will have very
little if
anything to say about the terms of the loan that may be
finally
granted. You'll find that most of them are already
convinced that
they have the ultimate idea for a business that will
make everyone
involved rich. Almost all of them are trying to get
started with
little or no money of their own, and they'll think that
whatever
the prevailing interest rate, it's to o much.
Your first chore will be to screen these people. Explain
the
facts of life to them, and don't waste your time with
them if you
have the feeling they'll reject or refuse to accept a
loan you
line up for them because of interest rates. If they've
been to
most of the regular loan sources in your area, they'll
know that
when they want or need money, it's the lender who
dictates the
terms of the loan. A prospective borrower soon learns
the prime
rate that is published is almost never used. Actually,
the
prevailing prime rate plus two percent is generally a
good rate of
interest for most small businesses. In most cases, such
loans
have to be well secured with collateral not associated
with the
business.
Most of your would-be borrowers will not qualify for the
prime
plus two percent rate. Business experience, coupled with
the type
of business involved, will almost always put them in the
"high
risk" loan category. After you have your retainer fee,
you have
to educate your would-be borrowers in this regard. For
those who
cannot face the facts of life about interest rates, you
have to
just forget.
Something else you'll have to convince your clients of:
If he
says he'll give up a share of his business in exchange
for the use
of your investor's money, he'll have to give up a very
large
share. Most small business investment corporations or
private
investors will want at least 25 percent, and more often
than not,
up to 49 percent. In some cases, where a half million
dollars or
more is provided by the investor, he may (reasonably)
ask for as
much as 70 to 80 percent. Thus it's absolutely essential
that you
learn to qualify your would-be borrower before you get
too deeply
involved or waste too much of your time.
For those who cannot or don't want to pay your retainer
fee - I
say skip them. And those who can't or don't want to pay
the high
risk interest rates when you let them in on the real
facts of life
- forget them too. And those that have been turned down
by
practically every lending institution in the country, I
would
advise you - let some beginner gain practice on them.
And these
are the ones you need to learn to spot while you are a
beginner.
You should determine exactly how much cash and other
assets
your client can or is willing to put into his proposed
business.
You'll have to be satisfied with the character of your
client as a
borrower; his record of paying his bills, how he gets
along with
people, and his overall chances of success. You'll have
to do the
checking of his references and credit record. You'll
have to
judge how he'll make good on the loan if the business
goes sour.
When these questions are answered to your satisfaction,
you can go
on with helping him put together a proper loan proposal
and work
toward getting him the money he wants.
Most successful money brokers charge according to the
size and
type of loan being requested. This is based on the
amount of work
they have to put in to place the loan. If it looks like
a pretty
solid business with a good record on the part of the
borrower, and
good collateral, the fees are usually lower. On the
other hand,
if it's a high risk proposal or if the borrower has very
little
business experience and your re going to end up doing a
lot of
selling to get the loan approved, your fee should be
accordingly
higher.
Remember that not all loans are approved, even though
they
might have looked good to you in the beginning. With
this in
mind, you have to charge for your services and make up
for the
time you spend with those proposals that don't get
approved by
charging and collecting on those that do get approved.
An example
of the typical commission charges is shown below.
Loan Amount Your Fee Commission
$5,000,000+ 1/2% $25,000
$2,000.000 1% $20,000
$1,000,000 1.5% $15,000
$500,000 2% $10,000
$100,000 3% $3,000
$50,000 4% $2,000
$30,000 5% to 10% $1,500 to $3,000
Under $30,000 10% $750 minimum
As we stated earlier, you can start this kind of
business from
the comfort of your own home or apartment, and do very
well.
However, just as soon as you can possibly afford to, it
would be
to your benefit it to set up an off ice with access to
the general
public. Your success and gross income will definitely
benefit
with an office.
You should set up your operation in a prestige location
within
or fairly close to the business and financial district
in your
area. Basically, this will be for impressing your
clients, but at
the same time, by locating in or near your local loan
sources,
you'll quickly come to know the important people on a
first name
basis. Perhaps the best idea would be to sublet space in
a suite
of offices used by an insurance company, accounting
firm, or a
group of lawyers. An arrangement can often be made for
their
receptionist to answer your phone calls and receive your
clients.
With a little bit of finesse, you might even be able to
have one
of their secretaries handle your typing and filing.
Your office should be neat and functional, but still
impressive. A large desk, comfort able chair and a
credenza;
perhaps a four-drawer file cabinet also. The image you
project is
of great importance, and being associated with a big
name firm,
even if only on the basis of sharing their suite of
offices, will
definitely be to your advantage in gaining ultimate
success.
You should try to cover the walls of your office with
your
certificates of awards, extra-curricular courses
completed, association
memberships and
seminar courses completed over the years.
Documents of affiliation with civic groups or even
reproductions
of national write-ups should be framed and displayed on
your
office walls.
Don't forget: when planning and furnishing your office,
you
should also include at least one, and preferably two,
visitor's
chairs. A small sofa would be desirable, but really
isn't
necessary until you've really firmly established. The
thing is,
you want to project the impression of affluence and
professionalism to anyone coming into your office.
The ideal situation is to have a two-person team -
someone to
be on the outside doing the selling, and someone on the
inside
handling all the processing. If you have the marketing
skills,
and enjoy selling, you might look for a sharp and
impressive
appearing person to handle the processing for you. Or if
you've
got the processing know-how, you might keep you eyes
open for a
professional appearing person who could be your "outside
arm" and
do most of the selling for you. Basically, and excepting
for the
actual preparation and selling of the loan packages,
most of the
inside work can be handled by clerical personnel. As you
grow,
however, you'll find it in your best interest to have a
full-time
secretary. You would train her to field incoming
telephone calls,
take care of filing, and do your personal typing for
you. A
typical loan proposal usually requires about eight hours
of
typing.
Regardless of how you get started, and even after you've
moved
into a suite of plush offices, you'll have to advertise
to keep
new business coming in. Besides running regular
advertising in
your local newspapers, you should also advertise in the
local
financial publications as often as you can afford it.
Once you
get your business rolling, you should expand your
advertising
coverage to include such national publications as the
Wall Street
Journal and the business opportunity publications.
Regarding the type of advertisement to run in these
publications,
we recommend
that you look at money brokerage ads in these
publications. Clip out some of those you especially like
and have
your local typesetter make one up for you, using those
you've
clipped as patterns.
Any ad you run should include or list a minimum loan
amount
you'll handle - that is, a statement such as "$50,000
minimum to
$...." This procedure will screen out the people looking
for
small personal loans. At the same time, it's a good idea
to list
a maximum amount you're capable of handling - for
instance,
"$50,000 minimum to $10,000,000." This will attract
those who are
looking for large business financing.
In addition to your local newspapers, business
publications
and nationally distributed papers, newsletters and
magazines, it
will be to your advantage to run an advertisement in the
yellow
pages of your telephone book and in area business
directories.
Besides "regular" advertising, you should be sending out
direct mail letters, letting people know that you can
help them
with their money problems. Some money brokers have a
combination
letter-display ad made up and printed on the back of
postcards.
This is quite a bit less expensive than sending out
letters, and
could possibly downgrade your image somewhat, but on the
other
hand, those money brokers using postcards say they're
very
effective because the recipients are more likely to save
a
postcard than a letter.
A general description of the way the direct mail system
works
is: You mail out your letters or postcards to the real
estate
brokers and small businesses in your area. Then a couple
of days
later, you follow up with a phone call to these people.
You identify
yourself, ask if the card or letter had been received,
and
then ask how things are going - if perhaps you can be of
any help
to them. Finally, you ask them to keep you in mind, and
to be
sure to let you know if something comes up that you can
handle.
About one-third of the people you talk to will say that
they
don't immediately need money, but they know of
individuals or
business looking for help. When you do get a referral,
be sure to
elicit as much information as possible, then make a
contact with
them.
You can also send out letters in search of lenders or
private
investors. All of these efforts are helpful in
establishing and
building your business.
When you have put a loan or an investment proposal
together,
and you intend to sell it to a lender, you should first
call the
lending officer or the head of that lending
organization. If you
want to present your package to a private investor, you
will more
than likely have to call his attorney, broker or
investment
counselor.
The purpose of your telephone call is to set up an
appointment
in order to present your package in person. Thus, during
the
course of this telephone call, you should brief the
lender on the
highlights of your client's loan proposal. If he's
interested,
he'll probably want you to send him a written summary.
After he's
received the summary and decided he's interested, he'll
get back
to you and set up an interview with you, and then with
you and
your client.
You and the borrower should rehearse the entire loan
proposal
and have all examples, charts and graphic illustrations
ready to
go for a winning presentation. Any lender willing to
listen at
all wants to hear the full story, and when they have a
question,
they want the answer without hesitation. So be sure
you're ready
when you show up for that loan-selling interview - with
a complete
presentation.
Once you start processing loan applications, you'll find
that
about 80 percent of the loans granted to small
businesses are made
by commercial banks. A few more than ten percent are
made by
friends or relatives of the borrower, and about three
percent by
finance companies. Another three percent will be granted
by
insurance companies. This will give you an idea of
possible money
sources for your clients.
You must remember, when a prospective borrower tells you
how
much money he needs, and what he wants to use it for, it
is your
job to evaluate his proposal and match his particular
proposal
with sources likely to be interested. As you build your
list of
money sources, you will find those that specialize in
specific
categories of loans - for apartment buildings, medical
facilities,
recreation setups, and a myriad of others.
Most money brokers cultivate the savings and loan
companies,
union pension funds, life insurance trust companies,
credit
unions, private investor groups, and even the small loan
companies. The important thing to remember is that if
you're going
to bring together people needing money and people with money
to lend, you have to continually develop contacts in
order to
build your list of money sources. It is very helpful to
get to
know your local bank officials because oftentimes they
can refer
you to a person you can really serve, because he doesn't
qualify
for a bank loan.
You will learn also that most sources of venture capital
-
money for business start-ups - want an equity share of
the
business. They generally don't require that the money
they put up
be repaid, because they're hoping to make their profit
from a
share of the business as it grows and becomes more and
more
profitable. They especially like to get in on the
"ground floor"
of small companies who plan to issue public shares of
stock when
they begin to grow.
Still another angle that money brokers should develop is
contact with a number of people who might be interested
in
investing as silent partners in new or growing business
ventures.
Silent partners invest in a business without assuming
any
responsibility relative to debts the business may incur,
while still
sharing in the total profits of the business. In most
areas of
the country, there are always a number of wealthy people
around
who are interested in investing small amounts of money
in any
number of business ventures - sometimes as many as they
can get in
on.
Until you've actually placed a few loans, you're
undoubtedly
going to occasionally spend a lot of time attempting to
sell a
loan that just cannot be sold. You will have to develop
your skill
in evaluating from the facts your borrower gives you,
the
possibility of obtaining a loan for him. Your evaluation
will be
based upon how much he wants, for how long, and terms
(time period
and interest rate), his past business experience, and
the
feasibility of his plan for success in the planned
business.
While it does take some time and concentration to
differentiate
the "winners" from the "losers," be aware from the
beginning, and
you will be less likely to be caught up in efforts to
place a loan
that just can't be placed.
Of primary importance to your lenders is your clients
collateral, which would assure repayment of the loan in
the event
of failure of the business. Lenders won't even listen
to, or
bother to look at a proposal that is not backed up with
realistic
collateral to support the loan. And you may count on
this: They
will call you on any profit projections based only on
your
borrowers glowing predictions. These are the things you
as a
money broker must evaluate before getting too deeply
involved. If
the loan doesn't have the look of at least an even
chance of being
approved, better to give it to your client straight. It
will save
him grief in the long run, and will allow you to go on
to another
proposal with better chances of success.
When you go into the matter of collateral with a client,
by
all means be thorough and inquisitive in working with
him. Many
borrowers have collateral they have never thought of in
terms of
security. For instance, antiques, coin or stamp
collections, life
insurance policies, even a wealthy friend or so who
would sign as
guarantor's) of a loan. Remember also any accounts
receivable,
promissory notes, machinery and equipment, and any real
estate
equity.
When you've listed all the collateral that can be dug
up, you
have to demonstrate very clearly just how the loan is
going to be
repaid - and particularly if the business fails.
Collateral is a
necessary part of any loan transaction, but it usually
is not
enough to satisfy the entire face value of the loan.
Thus, in
addition to collateral, the borrower has to have a clear
and
provable plan for repaying the money he borrows.
So long as you work through the commercial banks, you
shouldn't need any kind of broker's license. But to be
sure, you
will want to check with your local licensing
authorities. In the
end, you'll probably want to get a real estate broker's
license,
because in many cases, real estate will figure into the
loan in
one way or another. However, you can get started without
one. If
you run into an immediate need for a real estate
broker's license,
you can always make an arrangement with someone who has
one and
let him be the "license of record."
Finally - and possible the Number One requisite for
success in
your Business Financing Service venture is this: You are
going to
need, and really must have, enough money available or
coming in
from some outside source's), to sustain your daily
living for at
least the first three months before you open for
business.
It will probably take you two to three weeks to put
together
each of your first loan proposals. You're working
(investing your
time) but the money won't be coming in until you finish
the job.
But even when everything is ready and you begin trying
to place a
loan, it could take you anywhere from three weeks to
three months
to get the final approval.
So the best way to get started as a money broker is, as
we
discussed earlier in this report, to start on a
part-time basis
while you are still holding down a regular job.
Remember, you can
work out of your home; do some careful planning and
become
efficient with your time; concentrate on getting those
"retainer
fees" and proceed with packaging the loan proposals.
There is no effortless way to start this or any other
business. You have to start small, do all or most of the
work
yourself, and in addition to investing your time, you'll
have to
"prime the pump" with money of your own. However, it can
be done,
and most assuredly this particular kind of business can
take you
from pauper to wealth in a short time.
Businesses in every City and town in this country would
like
to have more money than they currently have available.
You can
become rich beyond your wildest dreams by helping them.
You
identify those with money needs and bring them together
with the
people or organizations with money to invest.
All it takes is the know-how we've passed along within
this
business start-up manual, and ACTION on your part - it's
up to
you!
REFERENCE ASSOCIATIONS:
American Finance Association
Graduate School of Business Administration
New York University
100 Trinity Place
New York, NY 10006
American Institute of Financial Brokers
221 N. LaSalle Street
Chicago, IL 60601
American Institute of Professional Consultants
American Professional Center
201 S. Lake St., Suite 500
Pasadena, CA 91109
Copyright 1997, (c) Town and Country Enterprises
Reprint rights available at:
http://www.YepItsLegal.com/BizBook
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