SECRETS OF GETTING FREE ADVERTISING


The opportunities for getting free advertising for your
product or services are limited only by your own imagination and
energies. There are so many proven ways of promoting your own
objectives without cost that it literally boggles the mind just to
think of listing them.

One way is to write an article relative to your particular
expertise and submit it to all the publications and media dealing
in the dissemination of related information. In other words,
become your own publicity and sales promotions writer. Get the
word out; establish yourself as an expert in your field, and "tag-
along" everything you write with a quick note listing your address
for a catalog, dealership opportunity, or more information.

Another really good way is by becoming a guest on as many of
the radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up with an in-person visit or telephone call. Your
initial contact should emphasize that your product or service
would be of interest to the listeners or viewers of the program -
perhaps even saving them time or money.

Other ways of getting free or very inexpensive exposure
include the posting of advertising circulars on all the free
bulletin boards in your area, especially the coin-operated
laundries, grocery stores, and beauty and barber shops. Don't
discount the idea of handing out circulars to all the shoppers in
busy shopping centers and malls, especially on weekends. You can
also enlist the aid of the middle school students in your area to
hand out circulars door-to-door.

Some of the more routine methods include having a promotional
ad relative to your product or service printed on the front or
back of your envelopes at the time you have them printed with your
return address.

Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers; a
free-of-charge insertion of your ad when you pay for an order to
run three issues or more; or special seasonal ad space at greatly
reduced rates. And there are a number of publications that will
give you Per Inquiry (PI) space - an arrangement where all orders
come in to the publication, they take a commission from each
order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "stand-by"
space. In this arrangement you send them your ad, and they hold
it until they have unsold space, and then at a price that's always
one third or less than the regular price for the space you need,
insert your ad. Along these lines, be sure to check in with the
suburban and neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet,
get in touch with all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of
comparable size in yours.

Finally, there's nothing in the world that beats the low cost
and tremendous exposure you get when you advertise a free offer.
Simply run an ad offering a free report of interest to most
people - a simple one-page report with a "tag-line" inviting the
readers to send money for more information, with a full page
advertisement for your book or other product on the backside. Ask
for a self-addressed stamped envelope, and depending on the appeal
of your report and the circulation of the publication in which
your ad appears, you could easily be inundated with responses!

The trick here, of course, is to convert all of these
responses, or a large percentage of them, into sales. This is
done via the "tag-line," which issues an invitation to the reader
to send for more information, and the full page ad on the back of
the report, and the other offers you include with the complete
package you send back to them. As mentioned at the beginning of
this report, it's just a matter of unleashing your imagination.
Do that, and you have a powerful force working for you that can
help you reach your goals.


 

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